The Power of NASCAR
§ The Largest Most Loyal Fan Base – Over 75 million people are NASCAR fans.
§ NASCAR is the number- one spectator sport and number-two sport on television.
§ Over $2 billion in licensed product sales annually, making NASCAR a consistent performer among all major sports.
§ More Fortune 500 companies take part in NASCAR than any other sport.
§ Consumers who look for NASCAR licensed product - 83% are asking for more from retailers they frequent.
§ NASCAR fans are three times as likely to try and purchase NASCAR sponsor's products and services.
§ Truck Racing viewership in 2008 increased by almost 75% compared to just 6% in the Car Series.
§ The top 10 companies that advertise the heaviest with NASCAR see an average of 643% ROI.
The Power of Lafferty
At Lafferty Motorsports our goal is to create a customized marketing campaign for each sponsor based on your unique goals and initiatives. We will work with our Sponsors to achieve the most enjoyable experience for our Sponsors, fans and our team.
We don't believe in a "one size fits all" philosophy, and it's our belief that the more we know about your business, the better we can assist in making those goals into a reality. Therefore we strive to learn as much about your company to make your sponsorship as fitting to you as possible.
We use an Out of the Box Marketing Strategy to offer a wide variety of marketing options that are different from your ordinary day to day ideas. We work with you to find one a strategy that you feel best represents what you have in mind for your products, services, and company image.
If you are interested in learning more about sponsoring with Lafferty Motorsports, call our Marketing Team Today at (704) 795-5375 or send an e-mail to LaffertyMotorsports@Hotmail.com
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